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Sun Awareness Week – 30th April to May 6th

Posted by SussexMummy | Posted in Information | Posted on 30-04-2012

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I know, its a little ironic what with the deluge of rain that’s fallen in recent weeks, but this week is in fact Sun Awareness Week. Staying safe in the sun is important for everyone, but for young children with delicate skin its essential. Taking good precautions from an early age is vital in ensuring a lifetime of healthy skin. Young children are amazing at picking up phrases or mimicking actions, so why not take the time to ensure they learn the importance of protecting themselves from the sun this Sun Awareness Week… or next time its stops raining!


A recent survey by Cuddledry highlighted major concerns about parents awareness of the danger of the sun, and what counts as appropriate protection. 85% of respondents believed that just keeping your child covered up in clothing provided BETTER protection than an SPF 30 sun cream. In reality most children’s clothing provided a meagre SPF 15 protection, meaning your child’s skin can still get damaged through what they are wearing.

For safety in the sun SPF 30 should be worn along with sun protection clothing, so the team at Cuddledry have designed a new Sun Protection Poncho Towel which is perfect for use by the pool, on the beach and during the holidays. The fabric uses a patented Rayosan(TM) technology that coats the towel and acts like a mirror, reflecting the harmful rays away from your child and provides a protection factor of up to 50+. They also incorporate the familiar Cuddledry signature cotton and bamboo fibre, which means its super absorbent and soft next to your child’s skin. The ponchos also have poppers under the arms so you can make it have sleeves so its more likely to stay on, making it a great outfit to throw on throughout the holiday season.

The SPF 50+ Ponchos are available now direct from the Cuddledry website in a choice of two colours – Lilac & Cherry or Aqua & Turquoise.

Comments (1)

As someone who has lived in Sussex all my life and recently had a couple of chunks of skin cancer cut out of my neck I couldn’t agree more with this advice.

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