Trinny and Susanna and more recently Gok Wan have always been favourites with people keen to improve their style. Watching these experts transform the lives of women by giving them a new “look” inspires viewers to hit the high street themselves in search of the perfect outfit. But what if you don’t know where to start? What if you don’t really know what suits you and what doesn’t? We can’t all afford the services of Gok or a Personal Shopper so we’re out there alone relying on fashion magazines which generally show gorgeous clothes on glamorous tiny models. What about the rest of us? What about “Real” women?
In an attempt to help, IStylista was born – an online personal stylist which takes in account your colouring, your measurements, your lifestyle and most importantly your budget. Whilst I’m sure the latest Gucci would look amazing, you’re more likely to find me on the high street! It was launched in 2009 by expert Chantelle Znideric – professional personal stylist to the rich and famous. I was given access to an IStylista Style Goddess Style Guide in an attempt to find out what would look good on me, and what I should avoid.
Filling in the initial questionnaire is easy – height, dress size, hair colour, eye colour, bra cup size, etc. You decide how much you can afford to spend per month – I went for £0-£100 though I think a smaller window would be more realistic – what your body and face shape is, and tell them your age. Within moments you receive a downloadable pdf which is YOUR personal style guide.
I received a 26 page pdf which laid out all the information and advice which I need to make sure I always look good. I was provided with information about my body shape and how to style it; what clothing shapes, fabrics and patterns would work best for me; what colour clothes I should look for; what my capsule wardrobe should include based on my lifestyle; and tips for accessorising.
As well as this I was able to access “My Virtual Changing Room” where I could window shop for the perfect outfit based on clothes that are available in stores and online shops now. This is updated daily to ensure the latest looks and trends, and the make sure you can actually buy the items you find. The changing room is broken down into tabs – Dresses, Tops, Skirts, Jeans, Coats, Shoes, etc – so if you’re looking for a specific item you can go directly to it, or if you are revamping your entire wardrobe you can work your way through piece by piece.
I’m on the look out for a new pair of jeans after a small hole turned into a huge tear and ruined my favourite pair. So I just click “Jeans” in the tabs that run across the top of the page and a huge list of jeans that are ideal for my shape and style appear before me. You can then list them with the newest first, or the cheapest. You can highlight the most suitable for your shape, or from stores giving the best discount. With a few simple clicks I can find my perfect pair of jeans based on the budget I’ve set for myself. Clicking on my chosen pair takes me through to the relevant online store and I can buy them straight away. Genius. You can also find clothes for specific occasions. Using the option panel on the left I can, for example, source a feminine dress that’s suitable for casual wear. Or a classic skirt to wear for work.
So if you want to take the stress out of clothes shopping, or you want to use the services of a personal shopper, then IStylista is for you. I have 10 Personalised Style Goddess Style Guides to give away to Sussex Mummy readers. All you need to do is email me your name and email address and I’ll draw 10 names out of the hat on Friday at 8pm.
Email your details to: email@example.com
To take a look at what IStylista has to offer take a peek at the website now.